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Likert Scale

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A Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with level of agreement/disagreement being the dimension most commonly used. Well-designed Likert items exhibit both "symmetry" and "balance". Symmetry means that they contain equal numbers of positive and negative positions whose respective distances apart are bilaterally symmetric about the "neutral"/zero value (whether or not that value is presented as a candidate). Balance means that to the distance between each candidate value is the same, allowing for quantitative comparisons such as averaging to be valid across items containing more than two candidate values. Often five ordered response levels are used, although many psychometricians advocate using seven or nine levels; an empirical study found that items with five or seven levels may produce slightly higher mean scores relative to the highest possible attainable score, compared to those produced from the use of 10 levels, and this difference was statistically significant. In terms of the other data characteristics, there was very little difference among the scale formats in terms of variation about the mean, skewness or kurtosis.

In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before.I believe that ecological questions are the most important issues facing human beings today.

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